Chou employs the objective which corporations sponsor the foundation for – the spirit of “Take from society, give back to society”, as his starting point. He uses the letters, “TS” and “GS” from the English translation: “Take from society / Give back to society (the translation is different for the conventional usage, it is only used for this program, based on the design of its form) to respond to the Taishin Holding’s iconic image of the limited TS signature poster work, Take from society / Give back to society. The limited edition of 200 pieces of work, which cost 282 NT dollars each, are based on the work’s production cost. The works will be offered to the employees of the Taishin Holdings to purchase and collect during the exhibition. Meanwhile, the foundation becomes the selling platform for the program. First of all, the foundation sends out a letter with the art director’s signature via the internal domain, and then invites the colleagues to participate the program by recommending peers to collect Chou’s work.
Via the foundation’s selling platform and the “performance” of donating all the income back to the foundation, the artist highlights the non-profit nature of Taishin Bank Foundation for Arts and Culture, yet also inspects the existing relationship of dependence between artists and foundation. Moreover, it provides a new vision on the social position and function for both. The entire program is a conceptual and ideational artwork.plan and a visual design by combining the names of the project and the enterprise and creating finished products with a new design pattern. The products then were sold to employees who worked in the enterprise building at a cost price of USD 8, and the revenue was transferred back to the foundation.