In Das Kapital, Karl Marx used the term “ghost dance” to describe how objects become subjects in the capitalist world human beings working mechanically in the assembly lines turn into soulless beings, living abstractly in the concrete world of trade and capital flow. The commodities produced, on the other hand, possess souls, and start to dance like ghosts. Thus, relations are reified by currency, while humans are alienated and become the ghosts of themselves. In the world of commodity fetishism, physical relations are reduced, becoming a byproduct of the value of capital. Conversely, get rid of the control of life, abstraction and exchange’s value transformed into something concrete and becomes an alienated force that enslaves and dominates mankind. The ghosts conceived by Marx in the mid-19th century represent an essence of capitalism. In the 21st century, with the rapid expansion of capital due to Neoliberalism, man continues to imagine and engage consumption for a more ideal life. The emergence of Post-Fordism results in maximum individual freedom of consumption. Under the market mechanism, we seem to have grasped full control of life autonomy and liberation. However, man has never been satisfied or found the answer as to how to achieve satisfaction.